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10 february 2026

How “Advance Expert Valuations” Make Things Easier for Their Clients with IRIS Pay

In the world of professional valuations, time always matters. Clients expect clarity, confidence, and speed - not only in the valuation itself, but in every step surrounding it. That is exactly why Advance Expert Valuations are taking another logical step in their digital evolution, becoming the first valuation company on the market to introduce payments via IRIS Pay.

The new payment method builds on traditional bank transfers, which are familiar but often slow and cumbersome, replacing them with a process that is intuitive, fast, and fully aligned with the way people already use online banking today.

In a sector such as real estate - one of the most active and dynamic industries in Bulgaria - valuations are often a critical stage in transactions, financing, and investment decisions. Any delay, including in payment, can therefore have a real impact on the entire process.

What does the payment experience look like for the client?

After submitting a valuation request, the client of Advance receives an assignment letter by email. There are no lengthy instructions or complicated bank details. Instead, the email contains a payment link and a QR code.

From that point on, the choice is entirely up to the client - they can either click the link directly from the email or simply scan the QR code with their phone. In both cases, they are taken to their own online banking environment, which they already know and use on a daily basis.

The key difference is that all payment details are pre-filled automatically - amount, recipient, and payment reference. The client does not need to enter an IBAN, copy numbers, or worry about making a mistake. All that’s required is to confirm the payment using a password, SMS, or biometrics, just like with any standard bank transaction.

Why does this matter for a valuation company?

Companies such as Advance Expert Valuations work with thousands of clients every year, often remotely and within tight deadlines. At this scale, even small payment delays can turn into a significant administrative burden.

With IRIS Pay, the payment collection process becomes smoother and more predictable. Clients pay faster because there are no unnecessary steps, while the Advance team saves time previously spent on tracking transfers, clarifying payment references, and manually reconciling payments.

An additional benefit is the improved client experience - something that is becoming increasingly important even in strictly professional services such as valuations. When payment is simple and seamless, the entire service is perceived as more modern, well-organized, and reliable.

A natural extension of professional standards

With over 20 years of experience, more than 25,000 clients served, and over 10,000 valuations completed annually, Advance Expert Valuations have long been among the leading companies in the sector. Introducing payments via IRIS Pay is not just a technological upgrade, but a natural continuation of their philosophy - delivering expertise, quality, and value at every stage of the client relationship.

For clients, this means one simple thing: less wasted time and a faster path from request to completed expert valuation.

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