New in Praktiker: Payment directly from the customer’s bank account

Shopping for home improvement is no longer just about choosing products - it has become a complete digital experience. From browsing items online to completing the final payment, customers expect the process to be fast, secure, and convenient. This is exactly the direction behind Praktiker’s latest step - the integration of IRIS Pay as a payment method in the brand’s online store.

Why is this important news?

Praktiker is one of the leading retailers in the DIY, construction, and home improvement sector in Bulgaria. With a wide portfolio of products for the home, garden, and professional projects, the brand serves thousands of customers every day.

Adding IRIS Pay to the available payment methods is a natural continuation of the company’s strategy to further digitalize its services and enhance the overall customer experience.

What is IRIS Pay?

IRIS Pay is a payment method that enables direct payments from the customer’s bank account to the merchant’s bank account (A2A – account-to-account).

This means:

• no need to enter card details
• no intermediaries from card schemes
• no additional registrations or applications

The payment is confirmed directly through the customer’s mobile banking app, using biometrics or standard authentication, while the funds reach the merchant’s account within seconds or through a standard bank transfer.

Part of a larger European trend

Account-to-account payments are already widely adopted across Europe. In countries such as Germany, the Netherlands, the United Kingdom, and the Nordic countries, direct bank payments are among the preferred methods for online purchases.

The reason is clear - lower costs for merchants and higher security for customers.

With the integration of IRIS Pay, Praktiker joins this European trend and offers Bulgarian consumers a modern alternative to traditional card payments.

What does this mean for customers?

For users, it provides yet another option to choose how they want to pay - easily, securely, and without unnecessary steps.

In a world where digitalization is no longer a competitive advantage but an expectation, this integration represents a logical next step for retailers of Praktiker’s scale.