The number of A2A transactions via IRIS Pay increased more than tenfold during 2025

2025 proved to be a turning point for account-to-account (A2A) payments in Bulgaria.
IRIS Pay’s data for the period January-October clearly shows that this model is no longer a niche solution, but a proven and rapidly growing way of accepting payments.

During this period alone, the number of A2A transactions processed through IRIS Pay increased more than tenfold compared to the beginning of the year. At the same time, the total payment volume grew by nearly 180%, providing important context for how the service is being used.

“What we see in the data is not a one-off spike, but a consistent shift in the behavior of businesses and consumers. A2A payments are starting to be used regularly, not merely as an alternative method,” comments Galya Dimitrova, CEO of IRIS Solutions.

What’s behind these numbers

The gap between transaction growth and volume growth is key. While the value of processed payments is rising steadily, the frequency of use is increasing significantly faster. This shows that A2A payments via IRIS Pay are being used more often in everyday, operational scenarios.

“When the number of payments grows faster than volume, it means the model has entered routine usage. This is the moment when a payment technology truly begins to scale,” adds Mihail Mihaylov, COO of IRIS Solutions.

From an alternative to a regularly used method

One of the most important takeaways from the 2025 data is precisely this transition. A2A payments started the year as a complementary option, but gradually became a regularly used payment channel for a growing number of businesses.

The fact that transaction counts are growing many times faster than volume indicates that account-to-account payments are expanding into a wider range of use cases-including smaller and recurring payments that have traditionally been made by card.

Bulgaria in the European context

This dynamic aligns Bulgaria with the development of A2A payments across Europe, and particularly with the UK, where direct bank payments have long been an established standard. What these markets share is a demand for more transparent, secure, and efficient payments that do not rely on card schemes.

IRIS Pay’s data shows that the Bulgarian market is following the same logic, but with accelerated adoption-typical of markets that embrace proven models directly, without unnecessary intermediate steps.

IRIS Pay as a driver of A2A in Southeast Europe

Against this backdrop, IRIS Pay is establishing itself as a leading A2A payment method in Southeast Europe. The combination of real market growth, increasing usage frequency, and measurable activity demonstrates that the A2A model is not merely being tested, but actively used in real business processes.

This positions IRIS Pay as a key factor in the development of direct bank payments across the region.

The 2025 data clearly shows that A2A payments via IRIS Pay have moved from an experimental phase to one of sustainable growth. More than 1,000% growth in transaction count, combined with steady volume growth, outlines a model that has already secured its place in Bulgaria’s digital economy.

This creates a solid foundation for the next stage: deeper integration of A2A payments and their establishment as a standard way to pay.