Technopolis integrates IRIS Pay into its online store

When it comes to technology, expectations are always high. Customers of Technopolis are looking for the latest devices, the best deals, and the most advanced solutions.

Now innovation begins even before the purchase is completed – with the integration of IRIS Pay in the Technopolis online store.

An evolution in the way we pay

Technopolis is an established leader in the consumer electronics and technology retail sector in Bulgaria. The brand’s strong online presence and dynamic campaigns generate a significant volume of online transactions.

In this context, the choice of payment method is key – both for the customer experience and for business efficiency.

IRIS Pay introduces a new model: a direct bank transfer from account to account, initiated online in real time.

Part of the rapid growth of A2A payments in Europe

Across Europe, account-to-account (A2A) payments have been growing rapidly in recent years. More and more merchants are implementing them as an alternative to card schemes because of:

• lower transaction costs

• reduced risk of declined payments

• no transaction limits

• higher security, as the payment takes place within the customer’s banking environment

Consumers are also adopting the model quickly – especially for larger purchases, which are common in the electronics and technology category.

How does it work for the customer?

After selecting IRIS Pay at checkout, the customer chooses their bank and confirms the payment within a secure banking environment.

There is no need to enter a card number, CVV code, or additional details. Everything happens through the customer’s familiar mobile or online banking interface.

A strategic step for modern retail

With the integration of IRIS Pay, Technopolis is not simply adding another payment method – the company is demonstrating its ability to adapt to emerging European fintech standards.

This is another example of how Bulgarian retail is aligning with developments across the EU market and offering customers next-generation solutions.

Technology is not only in the products.
It is also in the way we pay for them.